To work within sales and marketing.

Former Panasonic product marketing manager, Belinda Toner (pictured) has joined Fisher & Paykel Australia in the role of senior market product manager reporting through to chief operating officer, Mark Pacey. Toner replaces James Shanahan who worked for the company for over four years.

Prior to her tenure at Panasonic, Toner had an extensive career working within brand, product and category roles for the likes of Nikon Australia, Hagemeyer Brands Australia, Whirlpool Australia and Caltex.

F&P Belinda

Commenting on the appointment, Pacey told Appliance Retailer, “Belinda will be responsible for leading the Australian market product management team. She will play an active role in high level business planning, strategy formation and decision making within the sales and marketing business.”

“Managing the Australian product category portfolio across the F&P group suite of brands (F&P, Haier, ELBA, DCS) as well as enabling the achievement of F&P group strategic goals in the category and playing a key role in the coordination of successful new product introductions.

“Belinda will offer a significant level of professionalism and experience that will ensure that our business continues to unlock its full potential across all categories and stages of the product lifecycle,” Pacey concluded.

Panasonic has confirmed that it is currently undertaking a recruitment process for the position of whitegoods product manager.