Fisher & Paykel has been crowned the winner of Reader’s Digest Most Trusted Brands 2021 in the dishwashing category and was awarded highly commended in refrigeration and laundry categories.
Fisher & Paykel developed the first-ever DishDrawer dishwasher in 1987, in response to changing kitchen habits. Based on a filing cabinet, the DishDrawer provides flexibility in use, configuration and space, as well as better ergonomics, access and an improved wash.
In refrigeration, Fisher & Paykel launched its modular column refrigerators and freezers in 2018, providing flexibility for how people shop, cook and entertain. The zoned compartments with Variable Temperature Zone (VTZTM) technology means food and drink can be stored and organised by temperature and use.
Steam Refresh is Fisher & Paykel’s newest technology in laundry appliances, making it quick and easy to freshen up lightly worn garments, stored-away items and even soft furnishings. Steam Refresh provides a new level of fabric care and convenience.
Fisher & Paykel marketing manager for kitchens, Ivana Haidar said the company is proud to be recognised as Australia’s most trusted dishwashing brand.
“We pride ourselves on exceptional appliance design that helps make life easier. This endorsement from Australian consumers is a reflection of our years of refining our class leading dishwashing range from freestanding through to world-first DishDrawer dishwashers, as well as our commitment to designing quality appliances that are built to last.”
Every year, Reader’s Digest commissions Catalyst Research to survey more than 3,000 adults, asking them to rate the brands they trust most. They score over 70 categories of products and services across a broad range of industries. Every category contains one winner and two highly commended brands.