By Kymberly Martin

Announcing multi-platform marketing campaign.

Hisense launched a new lifestyle-driven consumer marketing campaign at an exclusive media event in Sydney last night. ‘Excite Your Senses’ is an integrated multi-platform campaign across print, digital and radio that appears this month and includes a new Excite Your Senses newsletter.

“Our last branding campaign was two years ago,” Hisense general manager, Tania Garonzi, told AR. “This brand refresh has a strong social media presence through our new blog and newsletter. We wanted to connect with customers once they were home which the Excite Your Senses digital platforms allow us to do.”

Guests could visit five sensory zones that were set up to display the company’s range of products including the latest 70-inch 4K ULED TVs and the 701-litre French Door refrigerators which premiered at the event. The brand refresh takes in print, digital and radio advertising. “Every story we tell now showcases how Hisense products help excite the senses at home,” head of marketing, Andre Iannuzzi said. “The stories, tips and images will be available through our blog, social channels, national advertising campaign and new newsletter.”


TV presenter and MC of the evening, Karl Stefanovic and Hisense colour ambassador and White Night digital video artist, Jake Stollery

The company also has a heavy investment in sports marketing, recently announcing a partnership with the National Basketball League in addition to its sponsorships with the Formula One Red Bull Racing team and the Australian Open.

Among the guests was TV presenter Karl Stefanovic who was MC for the evening and Hisense colour ambassador and White Night digital video artist, Jake Stollery, who released his ‘Renaissance’ artwork on the new Hisense 70-inch 4K ULED screens.