By Chris Nicholls

SYDNEY: Sunbeam has added a new sales promotion to its current ‘protect your investment in fashion’ campaign, offering $15 or $20 EFTPOS cards to customers who purchase a selected iron or ironing board in February or March.

The EFTPOS gift card will be available via redemption and can be used anywhere EFTPOS is accepted.

The promotion follows Sunbeam’s launch of their new television commercial on pay TV’s Arena and Lifestyle Channels, and will be supported on both pay and free-to-air TV with a 15 second commercial.

Sunbeam’s homecare category manager, Danielle McConnell, said the promotion “allows consumers to not only update their old iron … but also update their wardrobe using the EFPTOS gift card.”

The promotion includes models SR5555, SR5770, SR5880, SR5990, SR6900, SR5560, SR5665 SB4100, SB7100 and SB8100, and will be supported in-store with posters, swing tags, tent cards and redemption leaflets.