Everdure by Heston Blumenthal, renowned for its award-winning barbeques designed and engineered in Australia, has launched a new interactive consumer website.
The website upgrade is designed to showcase the Everdure by Heston Blumenthal product story to a new audience and reflects the ongoing success of the brand in Australia, New Zealand and around the world.
The marketing team liaised with user experience specialists to redesign the website from the ground up with bespoke market research, UX testing and display optimisation.
To meet search engine optimisation standards, the Everdure marketing team also worked with specialists to review the content and messaging to ensure it would resonate with today’s customers.
The bespoke website features rich content for each Everdure by Heston Blumenthal product, with careful categorisation between charcoal and gas BBQs, alongside a curated library of recipes, promotions, product education and consumer support.
Everdure by Heston Blumenthal international brand marketing manager, Mariela Zaharija said the website provides a future proof platform for a cohesive customer journey.
“With the BBQ season upon us, now is the time consumers look towards their next barbeque purchase. The new Everdure by Heston Blumenthal website will enable prospective customers to find relevant and rich information in seconds, no matter the device they are using,” she said.
The website has launched in Australia, the US and is being rolled out to its international distributors with localised content.