ILVE has long represented itself as a brand for passionate home cooks to express their individuality through a love of food and design.
To further build on ILVE’s foundation around creating custom appliances with a focus on bespoke and unique experiences, Eurolinx Australia has launched the Design Your Own ILVE product configurator built for, and exclusive to, Australia.
The configurator was described as a ‘natural extension’ for ILVE to deliver true customisation and is an expansion from ILVE moving to an agency model with Majestic, Nostalgie and Professional Plus cookers, according to Eurolinx marketing manager, Daniel Bertuccio.
“Meticulously built with every possible scenario accounted for, the configurator gives our customers and partners the ability to design their dream freestanding oven, visualising the product as it comes together with live pricing as you go through the build journey,” Bertuccio told Appliance Retailer.
“Customers can create 60,711 different combinations of models, sizes, cooktops, colours, styling options, accessory trims and even add rangehoods, to build the perfect oven. From a 90cm Majestic in Capri Blue with chrome styling to a 150cm Professional Plus in Sand Yellow with a Teppanyaki plate, the possibilities are endless.”
Once the customer has designed their oven using the configurator, a summary is generated detailing the specific requirements which can then be taken to a local ILVE dealer.
Authorised ILVE agents and those using the B2B side of the platform, can walk through the design with the customer, confirming the price in real time and place the order directly via the product configurator.
The user experience has been designed to involve minimal steps and human intervention with the order being placed instantaneously through ILVE’s internal systems.
The images below show the key steps to designing a personalised ILVE oven.