Submissions are open.

Electrolux is looking for innovative ideas to inspire home cooking in a new global competition. The winner receives a 10,000 Euro cash prize and a unique experience to transform their idea into reality.

Electrolux is committed to promoting health and wellness for everyone and their environment and has pioneered home appliances for almost a century. With Ideas Lab, Electrolux is taking innovation further and providing food for thought among consumers around the world.

Electrolux President and CEO, Jonas Samuelson said, “With Electrolux Ideas Lab, we are aiming to trigger creativity and out-of-the-box thinking around matters relating to the home and everyday life. The competition celebrates the creative minds of participants and enables them to take their ideas even further.”

Electrolux Ideas Lab is an opportunity for everyone to cook up creative ideas that inspire people around the world to enjoy tastier, healthier and more sustainable home cooking. The company will welcome all ideas from smartphone apps, food-sharing programs, innovative recipe collections, kitchen tools, life hacks or full-fledged business models.

To enter Electrolux Ideas Lab is open to everyone over the age of 18 and entries can be submitted from August 15 – October 3. Submissions can be individual or a two-people team. Tell us about your idea in a 30-second video clip, write a short description and upload to

The final winner will be selected by a jury of Electrolux experts and receives a 10,000 Euro cash prize, an invitation to spend a week in Stockholm to develop and launch the idea further. Throughout this unique experience, the winner(s) will meet with leaders and experts from Electrolux and network with successful Scandinavian start-ups to shape their idea and receive inspiring insights into launching it on the market.


Electrolux Ideas Lab