Electrolux Home Products marketing director, Richelle Barker has confirmed key changes within her team ahead of taking nine months maternity leave from 30 July 2021.
EHP retail and shopper marketing manager, Christina Kumcevski will step up to acting marketing director during Barker’s nine-month absence.
Kumcevski joined the Electrolux business in 2007 in the contact centre during her university studies before joining the company’s Business Insights graduate program, where she undertook roles in the category team and account management, and prior to her most recent role, she was product manager for food preservation.
“Richelle is a great example of a leader, and my goal is to keep doing what we are doing with the incredible support of my team,” Kumcevski told Appliance Retailer.
“Despite being a mum of two and having to work part time during some of my journey with Electrolux, it is pleasing to still be looked at for new roles, and it speaks volumes about the brand and the opportunities on offer.”
EHP brand manager, Jessica Baird will temporarily fill the role of retail and shopper marketing manager, responsible for in-store displays, cooking demonstrations at store level, trade events and training programs, while trade marketing specialist, Ryan Williams will step into the role of brand manager, responsible for the execution of marketing activities for Electrolux, AEG and Westinghouse.
Commenting on the changes within the team, Barker told Appliance Retailer, “I am excited to be going on maternity leave and to give my team the opportunity to step up, do something different and learn new skills as they continue to support the Electrolux brand portfolio in my absence. I wish them all the best and look forward to my return in May 2022.”