By Martin Vedris

MELBOURNE, NSW: Unlike iSnack 2.0, which did little for Vegemite, AVG 9.0 promises to do a lot. “50 percent faster speed, improved performance and ease of use”: That’s the claim of the free antivirus software company AVG about its AVG 9.0.

AVG is the world’s most widely used free anti-virus software and AVG 9.0 is its family of paid internet security products with more features and security options than its base model free anti-virus software product.

“AVG 9.0 will provide home computer users with a more powerful and more streamlined solution that adds protection without impacting user experience, taking us back to our core strength of low impact, high performance security,” said AVG (AU/NZ) marketing manager, Lloyd Borrett.

AVG 9.0 also promises to be easier to use and improves end user experience.

“We’ve always believed that everyone has the right to a safe online experience,” said Borrett. “With AVG 9.0, we are ensuring that our users are safe from all of the threats posed by cyber criminals and identity thieves, whether they’re working, playing, banking or shopping on the web.”

Many anti-virus software products take a long time to perform a virus scan of all files and folders on a computer. AVG has managed to save up to 50 per cent of the scanning time by marking files as safe or potentially unsafe during the initial scan. On subsequent scans, it skips the safe files, unless the file structure changes. AVG claims this increases boot times by10 to 15 per cnt.

AVG 9.0 strengthens the firewall and makes it more intuitive. And AVG 9.0 delivers improved anti-phishing detection through enhancements to its LinkScanner module. LinkScanner can now more quickly and accurately determine whether or not a web page is hosting a phishing attack. This is accomplished by allowing the software to apply more than 100 different potential threat indicators to a page. If the result is inconclusive, LinkScanner then makes a call to the cloud to check a multitude of phishing feeds plugged into the AVG research network, to make a final determination regarding threat potential.

The complete AVG 9.0 paid family of consumer products is available now. Pricing for a one-year, one PC licence for AVG Anti-Virus 9.0 is $46.99, while a two-year, one PC licence for AVG Anti-Virus 9.0 is $69.99.

A one-year, three PC licence for AVG Internet Security 9.0 is $99.99, while a two-year, three PC licence for AVG Internet Security 9.0 is $149.99.

The above prices include free telephone support during Melbourne business hours, and free 24 hour/7 days a week technical support by e-mail and online. Also included is access to all protection updates and software upgrades for the term of the licence.

AVG 9.0 supports Microsoft Windows XP, Windows Vista and Windows 7 computers running a 32-bit or 64-bit version of the operating system.

AVG 9.0 is available for purchase and download from and through a network of more than 2,400 independent software resellers throughout Australia, New Zealand and the South Pacific.