The Melbourne Vixens netball team has chosen Australian device gear company, EFM as the official smartphone device equipment partner for 2021.

The partnership will see EFM take a coveted spot on the Vixens’ dress and the launch of digital and in-stadium activations, designed to reach a new market and grow brand awareness of the device gear manufacturer.

EFM CEO, Carl Bonham said as a partner of the Melbourne Vixens, the brand will not only support the athletes and their fans, but drive awareness and respect for women’s sport.

“We see great alignment for what EFM as a brand stands for with who the Melbourne Vixens are – a high performing team with a connected fan base.”

Melbourne Vixens business development manager, Aaron Bosse said he is delighted that EFM has decided to support the club in 2021.

“It’s exciting to introduce the Melbourne Vixens and the game of netball to an Australian-owned brand like EFM,” he said.

“In recent seasons, the Melbourne Vixens have shown what it looks like to deliver a full four quarter effort. Like us, EFM is driven by performance and helping everyone power through their day, whether it’s in the gym, the training court or at John Cain Arena, EFM’s device gear has our athletes and their devices covered.”