EFM has extended its long-term partnership with Carbon Neutral, which sees a native Australian tree planted in the Yarra Yarra Biodiversity Corridor for every EFM power product purchased.

In an effort to tackle climate change and boost Australia’s natural ecosystems, participating products include wireless chargers, power banks, charging cables, car and wall chargers. Since 2013, EFM has planted more than 39,090 trees.

Carl Bonham, CEO of EFM’s parent company, Force Technology International, said it is vital for businesses to do their part in mitigating the climate crisis.

“It is now more important than ever that we start looking after our planet for future generations. At EFM, we are continuously looking at new and innovative ways to deliver products to our consumers while minimising any impact it could have on the environment,” he said.

“The partnership with Carbon Neutral allows us to go above and beyond as a company, reducing not only our impact on the environment but also reversing the effects of businesses before us that didn’t support reforestation.”

To further reduce its impact on the carbon levels in the atmosphere, EFM has introduced FSC approved recyclable paper into its packaging. Where plastic packaging is needed, EFM products now use corn starch bioplastic made from polylactic acid (PLA) and fermented plant starch rather than the harsh chemicals found in regular plastics.

Force Technology International is the Australian distributor to other brands who have also introduced sustainability efforts including OtterBox, PopSockets and LifeProof.

OtterBox has recently integrated recycled materials into several of its core products and introduced recyclable packaging on selected goods.

PopSockets has partnered with recycling program, TerraCycle across the US, UK and Germany to turn used materials into items such as furniture and watering cans. PopSockets has also increased the use of recycled and sustainably forested paperboard to 99% of its packaging.

LifeProof has established a donation program which works toward a healthy ocean and clean water system. For every LifeProof product purchased, one dollar is donated to Coral Reef Alliance, Water.org, American Rivers or Oceana.