Big W has formed a partnership with TV landscape designer Jamie Durie to launch a range of outdoor products in September including furniture and barbecues.
Called Patio, the collection will also include outdoor lighting, garden care and maintenance products.
According to Durie, the Patio brand represents “fresh, innovative design at affordable prices”.
“We are extremely excited to be joining forces with the team at Big W who are not only passionate about gardens and innovation, but also have a great forward thinking attitude about what customers really want,” said Durie.
Big W general manager, Greg Foran, said: “Consumers are increasingly seeking brands that reflect their lifestyle aspirations, particularly in the area of house and homewares products. By offering superior styling at affordable prices, the James Durie/Big W partnership is proof that great design need not be beyond the reach of everyday Australians.”
The range will be available exclusively through Big W stores nationally.