Five colours to choose from.

Dyson has released its Supersonic hair dryer in a new black variant, adding to its existing colour range of fuchsia/iron, white/silver, iron/red and black/purple.

The Supersonic hair dryer has four heat settings, three airflow settings and a cold shot allowing users to achieve a range of different styles.

The Dyson engineered smoothing nozzle dries hair gently, using smooth, wide air, enabling users to dry and style at the same time. The diffuser has been designed to disperse air evenly around each curl to simulate natural drying, helping to reduce frizz and improve definition. The attachments have Heat Shield technology so the hot air is contained within a sandwich of cold air to keep the surfaces cool.

The hair dryer was a result of more than four years of 103 Dyson engineers including scientists and stylists studying airflow dynamics to hair’s cellular structure, testing nearly 1,625 kilometres of hair in the process.

Appliance Retailer recently sat down with Dyson design engineer, Fred Howe to understand how Dyson revolutionised the hair dryer market.

“When you look at the hair dryer market, it has remained the same since the 1960s and the reason for that is the bottleneck in technology,” he said. “Manufacturers only have two motors to choose from, one is small and weak, designed for the inexpensive models, and the other is a bulky and heavy motor. It is not easy to optimise the motor as we have done.

“Essentially our V9 motor and our expertise in air flow and motors facilitated us being able to enter a market that has remained relatively the same for such a long time…It just seemed wide open for us.

“A key type of damage to hair is heat. Therefore, we created a purpose-built digital motor that is completely revolutionary. It is small enough to fit in the handle of the hair dryer, it spins eight times faster and is half the weight of traditional motors, which results in high pressure and controlled but high velocity air flow to dry hair quickly. We constantly regulate and measure the hair flow (20 times per second) to ensure the air flow coming out is healthy for the hair and is below 150 degrees Celsius,” he explained.

Dyson invests 8 million Pounds ($14 million) into research and development every week. The company claims that the Supersonic has grown the value of the hair dryer category by 48% since launch.