Australia’s first Dyson Demo Store – Service Centre has opened its doors at Castle Hill in Sydney’s northwest and marks the first space of its kind in the southern hemisphere.

Dyson has expanded its local customer service team with seven new roles at the new 400 square metre Dyson Demo Store – Service Centre who will provide technical support, servicing and maintenance tips.

From styling tips and air purification guidance to cleaning demonstrations, Dyson Experts will help current and potential owners to better understand Dyson technologies.

“We are continually prioritising the experience of our owners with pioneering technologies. We are now bringing that same philosophy to how we sell and repair by delivering the best possible service and investing in a growing onshore team of 228 local customer service experts,” Dyson Australia and New Zealand managing director, Glenn Andrew said.

“We know that people increasingly want to buy from Dyson direct so we developed our Dyson Demo Store – Service Centre with Dyson experts to provide advice, help and guidance using live demonstrations and educational experiences.”

The Dyson Demo Store – Service Centre features a walk-in service bar where two Dyson experts can help resolve machine faults supported by three Dyson technical experts back of house. This reduces the need to ship machines for repairs and centralises spare parts for owners.

The retail area consists of four Dyson experts offering live demonstrations and product recommendations. A personalisation bar provides gift wrapping for any machine purchased in-store. With the purchase of a Dyson Supersonic or Airwrap styler, complimentary case debossing is available.

The store will also offer limited edition colourways, tools and accessories plus gifts with gift wrapping and personalisation options with a price-match policy and free next-day delivery option for any machine purchase.

The Dyson Demo Store – Service Centre is located at the Hills Super Centre in Castle Hill and will be open 9am to 5.30pm Monday to Wednesday and Friday, 9am to 8pm on Thursday, 9am to 5pm on Saturday, and 10am to 5pm on Sunday and public holidays.

Dyson also has Service Centres in Taren Point, NSW, Melbourne, Brisbane, Perth and New Zealand.