To support customers, retail partners.

Dyson will open its first dedicated New Zealand office in Auckland in May 2018 to enable increased access to its product portfolio in floorcare and environmental control (purifiers, heaters, cooling fans and humidifiers).

A statement from Dyson provided to Appliance Retailer said, “Dyson recognises New Zealand as a key market and plans to heavily invest in the local marketing and sales teams as well as in-store, to deliver new category growth for New Zealand retail partners. The company will recruit a number of roles to join its team across sales, marketing and customer service roles.”

Dyson ANZ managing director, Glenn Andrew (pictured) said, “This is a fantastic opportunity for Dyson to build and expand its business in New Zealand enabling us to introduce new advanced technologies and a Dyson experience to both customers and retail partners. We are recruiting a strong, talented workforce for our New Zealand office to deliver new category growth to retail partners in the long term, and can’t wait to get started.

“Over the past three years, Dyson has almost doubled its marketing investment in New Zealand. We expect to continue that level of commitment in future years with exciting innovations that will revolutionise categories.”

Dyson now employs 3,000 engineers and scientists globally and invests £7 million ($12.4 million) a week in product development. The company is continuing its £2.5 billion ($4.4 billion) investment program in future technology such as solid state battery cells, vision systems, machine learning, and AI.