New products in the pipeline.
Dyson Australia and New Zealand managing director, Glenn Andrew discusses the importance of innovation and why he expects the company’s sales to continue their upward trend.
How has the first half of 2016 been for your business?
Dyson has had a tremendous start to the year due to our unrivalled range of products across floorcare and environmental control categories, as well our strong relationships with retail partners.
In April, we launched our new Cinetic Big Ball full-size vacuum range. This highlights our commitment to innovation, our relentless pursuit to improve our products and dedication to driving the overall floorcare market. We also continue to grow the handstick category, with more Dyson V6 cord-free vacuums finding their way into Australian homes as sales continue to soar.
What are your predications for the second half of the year?
We expect to continue our sales growth in the second half of the year with the introduction of new products in key categories. We will continue to invest in marketing campaigns to drive consumer demand and get more shoppers in store.
What opportunities do you see for the electrical retailing industry?
We believe that innovation is the key to fuelling market growth within the electrical retailing industry. Products focused around health and well-being are also highly sought after by customers, and we see this as a significant growth driver for the market. We look forward to introducing new Dyson products later this year, showcasing our expertise in bringing to market unique technology that will delight consumers.
What threats are currently present in the industry?
Cheap and inferior me-too products flooding in and driving the overall market value down – they disappoint consumers by not delivering on their expectations.
What is your favourite product for 2016 so far?
My favourite product this year is our new Dyson Supersonic hair dryer. Dyson engineers set out to re-think the hair dryer, investing four years and £50m in its development. This included creating a state of the art laboratory dedicated to investigating the science of hair. The Dyson Supersonic hair dryer uses our patented Dyson digital motor V9 which is powerful yet compact, for fast but focused airflow and intelligent temperature control to help protect hair from extreme heat damage.