SV12 V10 motor in lab testing environment (similar to CID 6064849). Shot angled so that motor looks gigantic next to product

As it releases latest digital motor.

Don’t expect to see any more corded machines from Dyson in the future, with founder, James Dyson announcing that the company will no longer invest in the development of corded vacuum cleaners as it launches its most advanced motor to date – the Dyson digital motor V10 – at the heart of the Dyson Cyclone V10.

James Dyson said, “A strong performing machine starts with an efficient motor. The Dyson digital motor V10 has enabled us to entirely change the format of a vacuum cleaner. The Cyclone V10 vacuum is so light, so powerful, it can deep clean anywhere in your home.”

Compared to its predecessor, the Dyson V8, the latest iteration boasts a 20% improvement in suction and 40% bigger bin capacity with a ‘point and shoot’ hygienic dirt ejector. Offering up to 60 minutes run time, the V10 also claims to have the most powerful suction of any cord-free stick vacuum.

Other technological improvements to the motor include an eight-pole design, compared to a two-pole design in the first V2 motor, allowing it to switch faster, making it smaller and lighter; a re-engineered impeller to channel more airflow, and the use of ceramic, which is three times harder than steel, at half the density.

The Dyson digital motor V10 will deliver optimum performance, regardless of environment as it measures altitude, barometric pressure and temperature. Using its pressure sensors, it also knows if the user is upstairs or downstairs, and if the user is cleaning a table or the floor.

The Dyson Cyclone V10 Absolute + includes the direct-drive cleaner head and the soft roller cleaner head, in addition to the mini motorised tool, the combination tool, the crevice tool and five more tools.

The Dyson Cyclone V10 Absolute + cord-free vacuum (RRP $999) and Dyson Cyclone V10 Animal cord-free vacuum (RRP $899) will be available for pre-order from 16 March, 2018 and available to purchase on and at all major electrical retailers from 6 April, 2018.