By Chris Nicholls

SYDNEY: Whirlpool has joined LG in the whitegoods giveaway arena this week by offering a year’s supply of washing powder to customers who purchase a front loader washing machine during February or March.
Customers who purchase a front loading machine during this period will receive a year’s supply of Radiant Matic washing powder for front loaders delivered to their door.
Whirlpool senior category manager Michael Van Raay said the campaign would be supported by television advertising in February and March and feature in retailer catalogues as well an on the company’s website.

Cussons, the laundry powder’s maker, will provide “thousands” of empty boxes for in-store displays, which will be used on top of Whirlpool’s own in-store promotional material.

“We believe in adding bonuses for our customers wherever possible. This is the perfect partnership between two leading brands and the promotion will be very visible in all major retailers,” he said.