TEAC Australia kicked off its latest TV advertising campaign throughout the Formula One Grand Prix last weekend. The company is expecting that this added exposure will have a positive impact on sales.
The campaign was TEAC’s first foray into the television advertising. The TVC was aired throughout the Formula One Grand Prix in Melbourne on Network 10 and One HD. An estimated 4.5 million viewers have been exposed to the 45 second TV spot.
Daniel Seow, senior product and marketing manager at TEAC, said that the company will be committed to this medium in the future with continued placement in selected sporting events, such as the AFL, throughout 2010.
“Our television campaign began with a bang with premium media placement during all three days of the Grand Prix telecast. We are asking consumer to take a look at TEAC’s excellent products which represent not only quality but also value for money,” he said.
“As a significant aspect of TEAC’s overall marketing strategy and consumer demand generation initiative, we are confident that our television campaign will increase TEAC brand awareness and promote further purchase of our range of audio-visual products, including LED and LCD televisions, and audio systems.”
Seow said that this TVC will be complemented by outdoor and magazine advertising, and reinvigorated point-of-sale advertising and packaging.