digiDirect held its second annual Golf Day this month at The Coast in Sydney’s eastern suburbs, bringing together industry leaders, who together raised $120,000 for charity.

Over 100 partners and friends of digiDirect spent the day on the golf course, before participating in a charity dinner to support Make-A-Wish Australia that grants life-changing wishes for children with critical illness.

“We were delighted to once again bring together digiDirect’s partners for what was a fun day of immense networking value, made into an even greater occasion because of the commitment by participants to deliver for our moral purpose,” digiDirect general manager, Haig Kayserian said.

Canon was the major sponsor of the 2024 digiDirect Golf Day, joined by Sony, Fujifilm, PWC, Nikon, Anker, Panasonic, OM System, CR Kennedy, Lifestyle Brands, Videndum, Outdoor Sports Agencies (OSA), Blonde Robot and Pierge. Hamptons Sydney provided the drinks carts and Onsport.com.au sponsored the golf buggies.

Representatives of the sponsors participated on the golf course and during the dinner, along with fellow suppliers and partners of digiDirect, including Synnex, Ingram Micro, Seagate, Dell, Leica, Westpac, Google, Salesforce, RQ Media, Feedops, Amazon and eBay, among others.

At the dinner to close the evening, MC, Vache Kahramanian announced the winning team and runners-up, as well as winners of the ‘Nearest to Pin’ and ‘Longest Drive’ novelty holes, which also contributed to raising funds for Make-A-Wish Australia.

“Putting on this event is about all of us at digiDirect mirroring the generosity and commitment to philanthropy of our founder and leader, Shant Kradjian, whose reflex is to share in any of his successes to support those in need,” Kayserian added.

“This would not have been possible without our partners and friends accepting to join their peers to support digiDirect’s goal of raising critical funds for Make-A-Wish Australia, and it would not have been possible without our staff toiling away for months to ensure such a major endeavour delivered genuine outcomes.”

Canon Australia general manager, Aaron Berthelot explained why his company supported the event as major sponsor for the second time running.

“digiDirect is a valued retail partner of Canon Australia, and supporting Shant Kradjian and his team to deliver for such a noble cause was a privilege for our company. We were delighted to participate and help deliver $120,000 for Make-A-Wish Australia,” he said.

Make-A-Wish Australia expressed appreciation of the philanthropic commitments of digiDirect founder and group managing director, Shant Kradjian, who funded the event to bring together digiDirect partners and raise funds for charity.

Make-A-Wish Australia CEO, Sally Bateman said that digiDirect’s Golf Day is a wonderful example of the community coming together to help create life-changing wishes for critically ill kids.

“As a registered Australian children’s charity, we reply on our incredible community of supporters to come together to make wishes happen. We all have the power to create inspirational wishes for sick kids and the donations from digiDirect’s event will help support some of the 900+ children currently on their Wish Journey,” she said.

During the dinner, videos were played showing how digiDirect’s inaugural Golf Day helped Make-A-Wish Australia support the wish program in 2023, bringing hope and joy to critically ill children.

With the charity auction bringing raised funds to around $113,000, Kradjian rounded it up to $120,000 with a further donation.

digiDirect group of companies general manager, Sina Clayton closed proceedings with a vote of thanks, highlighting the important contributions of Kradjian and the sponsors to deliver an outstanding outcome for Make-A-Wish Australia.