Two of Australia’s big appliance retailers will be represented on the board of the National Online Retailers Association (NORA).

Steve Toth, director of omni-channel and mobility for Dick Smith will join John Winning, founder of Appliances Online and CEO of the Winning Group, on the NORA board.

Established in 2013, NORA is an industry group representing ‘new retail’ and advocates for a “retail renaissance” driven by technology and customer centricity, and which embraces the global opportunities.

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NORA made three other new appointments to the board, CEO of The Iconic Patrick Schmidt, Kevin McAulay, Group GM Marketing & Comms for the Super Retail Group, and Lisa Powell, Amblique’s head of retail practice.

NORA chairman Paul Greenberg said the depth of experience of the new appointments in bringing traditional brands online shows how retail is evolving.

“These four new members bring NORA a wealth of experience, bridging traditional and new retail. All have worked extensively with online retail, both with new players as well as getting well-known Australian retailers successfully online. Their presence clearly shows how serious the Australian retail sector is about new retail, and how optimistic we are about the future,” Greenberg said.

John Winning, a founding NORA board member, has spoken about the changing state of online retail, saying there was no reason why the “old guard” of Australian retail couldn’t embrace new ways of selling to consumers.