For more than 750 retail reps.

The De’Longhi team has just completed a three-month national coffee roadshow inspired by the Amazing Race. More than 750 staff from key retailers around the country were invited to participate in a series of coffee-related challenges to uncover what sets De’Longhi coffee apart.

This fully hands-on experience encompassed learning not only how to make barista quality coffee with De’Longhi fully automatic machines but discovering how De’Longhi makes coffee moments possible.

De’Longhi trade marketing manager, Pauline Cabardos, who was joined by De’Longhi product trainer, Michael Feliciano, on the roadshow, said, “This was the first time we ran a De’Longhi coffee roadshow fully focused on a hands-on experience. We are very pleased with how the activity was received. It was a great way for our valued retailers to experience the range of De’Longhi coffee machines first hand. We had our coffee training experts on hand to assist retailers in making barista quality coffee.”

The roadshow was such a success, De’Longhi plan on running a second roadshow from October 2018.

De’Longhi senior category manager, Allison Cupillari commented, “The growth of the fully automatic segment is exciting and De’Longhi’s continued investment and focus on leading products such as the Magnifica and new PrimaDonna ranges are driving these exciting results.”