De’Longhi was serving up a range of hot, cold brew and iced coffee recipes to visitors of the Good Food & Wine Show (GF&WS) at the ICC Sydney from 23 to 25 June, to demonstrate the versatility of its coffee machines.
The De’Longhi stand featured some of the brand’s fully automatic and manual coffee machines including the Eletta Explore, La Specialista, Maestosa and Magnifica Evo. The recently launched Eletta Explore fully automatic machine offers 50 pre-set recipes and incorporates Cold Extraction technology, developed by De’Longhi, to deliver cold brew in less than five minutes. With LatteCrema Cool, users can also create iced coffee with ease.
In addition to coffee sampling, the stand was designed to promote De’Longhi’s Perfetto campaign supported by brand ambassador, Brad Pitt, as well as being an extension of the De’Longhi Experience Centre located in Zetland.
The Experience Centre caters to beginners interested in starting their bean to cup journey and the more advanced trying to elevate their home barista skills and deepen their knowledge of coffee, with an opportunity to get hands-on with De’Longhi coffee machines, learn about coffee beans and milk types, and find their preferred coffee roast.
The Good Food & Wine Show will be held in Perth from 21 to 23 July before making its way to Brisbane from 27 to 29 October. Prior to the Sydney Show, it was held in Melbourne from 19 to 21 May.