David Jones has received Retail Technology Innovation Hub’s Digital Transformation Project of the Year Award for 2023.

The Award recognises its work with digital workplace pioneer, YOOBIC to transform communications, task management, and learning for frontline teams. Used by almost 9,000 team members across 42 stores, one support centre and a distribution centre, the YOOBIC mobile-first platform has helped David Jones unify workflows, create targeted content and on-the-go learning opportunities, and dramatically increase productivity.

“Since opening our doors in 1838, David Jones has remained at the forefront of retail innovation. By partnering with YOOBIC, we’re building on that tradition by providing store teams the powerful mobile-first tools they need to collaborate effectively, work efficiently, and deliver seamless service and experiences for our customers,” David Jones director of omnichannel, Kate Bergin said.

Prior to working with YOOBIC, David Jones’ legacy digital tools lacked mobile access or targeted learning capabilities. This resulted in fragmented systems, lack of visibility for managers, and difficulties keeping stores informed.

Working with YOOBIC allowed David Jones to leverage best-in-class content-targeting and newsfeed tools to transform frontline communication, reducing irrelevant messages and helping teams stay focused on driving value.

With digitised task-tracking and streamlined mobile delivery of bite-sized learning and upskilling resources, the platform also created an engaging, user-friendly experience helping staff build skills without leaving the sales floor.

There were over 50,000 tasks completed with an 88% completion rate, more than 4,000 learning hours consumed on interactive courses and over 500,000 content views in the newsfeed.

YOOBIC’s reporting and automation tools can be used by David Jones leaders at both the store and corporate level to roll out new initiatives faster while spending less time on administrative tasks.

The YOOBIC platform is AI-ready and provides advanced analytics capabilities, enabling smarter and more connected decision-making at every level of the organisation.

“We knew we needed a modern digital workplace solution to enhance our team member experience and empower them to deliver service like no other, and that’s exactly what YOOBIC delivered. YOOBIC integrated into our workflows with ease and has significantly improved the way we communicate with our teams,” Bergin added.

YOOBIC CEO and co-founder, Fabrice Haiat commented, “At YOOBIC, we’re committed to helping organisations unlock the full potential of their frontline teams, and making retail a career where people can continually grow and find new ways to create value for their employer. We’re delighted to see David Jones honored for their successful digital transformation project, and we’re proud to have helped them empower their employees and build a powerful foundation for future growth.”