New South Wales retailer, Bing Lee will open store number 34 at Rouse Hill, Sydney, on October 11 with a four day sale, ending on Sunday, October 14.

Customers spending $50 or more in one transaction go into a draw to win a share of $8000 worth of Bing Lee gift cards.

Sydney radio station 2UE will be broadcasting live from the store on opening day from midday until 8pm and will help to give away over $10,000 in prizes.

As well as offering the latest in CE products, the new store has a digital photo printing service and a fully operating coffee display area featuring the latest European coffee machines.

This is the third store opening for Bing Lee in 2007, with another store at Taree on the mid-north coast set to open before Christmas, general manager, Phil Mojaes, told

“As a company we are beginning to expand into new markets and it is a very exciting time,” he said.

“Along with the best negotiable prices, Bing Lee Rouse Hill will provide customers with a truly unique shopping experience with its team of friendly and knowledgeable staff. With such a vast range of products, customers will have the chance to view all the latest brands and gain all the best advice in one location.”

The 1034 square metre Bing Lee outlet is part of the new Rouse Hill Town Centre located in Market Lane.

Bing Lee is celebrating 50 years in business this year.