Bush Australia’s managing director, Daniel Todd, has responded to recent articles on Current.com.au about digital radio, and states that he welcomes competitors into the arena and the competition will help ensure the success of the technology.
“Bush Australia would like to welcome our many fellow consumer electronics brands into the DAB+ market, whether they be new to Australia or well respected historical market brands,” he said. “We feel that the inclusion of other brands will help to push the main goal, to ensure the success and growth of this new exciting technology and to promote the launch of new DAB+ stations.”
Todd further emphasised that he sees healthy competition as a good thing and is confident it will help push the format.
“Bush Australia is 100 per cent behind the government and the associated companies as they strive to make Australia a force to be reckoned with in the world of technology.”
Todd was very confident in the Bush range and was enthusiastic about all its future launches.
“In DAB+ we are confident that we will be able to provide a product portfolio that caters for all needs, wether that be a kitchen radio, clock radio, micro system, set top box or even in car DAB+. We are also extremely proud that our customers have backed our DAB+ range and look forward to their catalogue launches.”
Todd was also keen to highlight the benefits of well established brands in the consumer electronics market, especially in these tough economic times.
“Our involvement in DAB comes from our personal relationship with the CEO of the world’s largest DAB module manufacturer, a former employee of Bush in the UK,” he said.
“We bring our knowledge of this new technology to well respected brands and proudly boast over 13 years of local relationships.”