By James Wells

SYSNEY: Conair Australia has announced it will support local Multiple Sclerosis organisation – MS Research Australia, with a specific range of red products within its VS Sassoon range.

According to marketing manager, Peter Brewer, VS Sasson products will be involved in raising money through a fundraising program known as ‘Simply Red’.

“We were approached to become the first company to join the new fundraising program and with the disease affecting so many women, it certainly is a worthy cause for us and for our customers to support,” Brewer said.

VS Sassoon will be donating proceeds from the sale of two products which will be appropriately branded and colour-coded for the Simply Red campaign – the new Red Super Straight Wet to Dry Straightener and Ion Shine 2000 styling pack.

Point of sale merchandise that supports the program will be rolled out to electrical retailers from October.

“MS is a chronic, incurable nervous system disease that affects over 17,000 Australians of which 75 per cent are women,” Brewer said.

“The MS Research organisation in Australia is focused on leading the world in new research developments that look at prevention measures, better treatments for current sufferers and hope for a future cure.”

The all-new scarlet-hued VS Sassoon Ion Shine 2000W Dryer and the Super-Straight Wet to Dry Straightener, available from mid-October, will be the first in a series of hair tools from Sassoon, from which part proceeds will go to medical research into seeking the cause and cure for multiple sclerosis (MS), which currently has no known cure.  This new range – ‘Sassoon Red’ – will be distinctive by its colour (red!) and packaging incorporating the MS logo.

“Typically the profile of women who invest in the tools of VS Sassoon is aligned with the profile of women who invest in causes in a very passionate way,” said Conair managing director, Wendy Browne.

“These women are committed to helping where they can and making a difference. Yes, they are stylish and fashion savvy but equally they make decisions on a very profound level.

“We wanted to develop ‘Sassoon Red’ partly to honour these Sassoon women but also to help the many women – young and old – who bravely wage a daily war against MS, a truly debilitating disease that impacts three times as many women than men. We want them to benefit and this is our way of contributing,”