By Keri Algar

SYDNEY, NSW: Commercial Radio Australia (CRA) has launched a new series of radio and online advertisements promoting digital radio as a great Father’s Day gift.

Encouraged by a spike in Mother’s Day sales, the campaign will run for three weeks across 42 commercial radio stations and their websites in Sydney, Melbourne, Brisbane, Adelaide and Perth.

Dick Smith audio business manager, Sarah Gale, said the electronics dealer anticipated buoyant Father’s Day sales.

“Digital radios were very popular during Mother’s Day and we expect they will be a big seller again this Father’s Day,” said Gale in a CRA statement.

“At Dick Smith, we started with only a few models when digital radio launched and now we have a huge range of radios at all price points.”

“This expansion of our range is based on consumer demand.”

“Digital radios have really come down in price as new products become available on the market and we're seeing a lot of interest in radios at the lower price points which have been big sellers in particular.”

“We’re also continuing to promote digital radios in our catalogues, so customers should look out for some great deals in our upcoming Father’s Day catalogue.”