LG Electronics (LG) is showcasing the world’s first transparent OLED TV with Zero Connect technology at CES 2024.

The LG SIGNATURE OLED T combines a transparent 4K OLED screen powered by the new Alpha 11 AI processor and LG wireless Zero Connect video and audio transmission technology.

Practically invisible when turned off, the transparent display is designed to seamlessly blend into its environment and provide a sense of openness with greater flexibility on where it can be positioned in the room – no longer confined to being placed against a wall.

LG Australia marketing manager for home entertainment, Tony Brown says the LG OLED T takes 11 years of leadership in OLED technology and brings it into a transparent screen for users to see through the television when it’s not on.

The included Zero Connect Box, which sends 4K images and sound to the OLED T, also enables users to place their TV anywhere in a cable-free viewing environment.

The modular design of the LG OLED T facilitates diverse installation methods with standalone, against the wall, or wall mount options available. Customers can also add standing or floating shelves on either or both sides of the screen.

The OLED T becomes a transparent digital canvas for showcasing artwork, videos or photos with the Always-On-Display (AOD) feature. Content displayed on the transparent screen appears to float in air.

The T-Bar feature displays news alerts, weather updates, or song titles along the lower part of the screen. Simply click a button to raise the contrast screen to be immersed in LG’s OLED picture quality.