At CES in Las Vegas, Samsung Electronics announced a range of innovations to encourage more sustainable living, including a new wash cycle and filter that significantly reduce microplastic emissions from washing machines, to help consumers reduce their environmental impact.
Samsung has been working with US outdoor clothing retailer, Patagonia for over a year to address the challenge of microplastics shedding during the laundry process and polluting oceans and other water.
Samsung’s new Less Microfibre Cycle, which cuts microplastic emissions by up to 54%, is yet to be confirmed for the Australian market but the newly developed Less Microfibre Filter will be incorporated in select Samsung washing machines in 2023. The filter can also be purchased separately and applied to any washing machine on the market, regardless of brand.
Samsung and Patagonia’s washing machine filter reduces microplastic emissions by preventing them from escaping into the ocean at the end of wash cycles.
“Open collaboration and partnerships are core to our efforts to build a more sustainable future and put the power to make a change into consumers’ hands. We’ve been working with Patagonia to address the challenge of microplastics shedding during the laundry process by creating the Less Microfibre Filter,” Samsung Australia vice president of consumer electronics, Jeremy Senior said.
“The filter will help to minimise microplastic emissions by preventing them from escaping into the ocean at the end of wash cycles, ultimately having a positive impact on the health of aquatic ecosystems.”