By James Wells

SYDNEY: Hitachi has formed a partnership with NSW Lotteries which will involve a six figure marketing investment including television, radio and print advertising and a giveaway of 21 home theatre packages.

Any consumer that purchases $5 worth of any instant scratch lottery tickets can go into the draw to win one of 21 Hitachi Entertainment packs including a 55-inch high definition plasma (55PD8800TA), a DVD camcorder (DZ-BX35E) and a 160GB DVD recorder with hard disk drive (DVD-S163A).

According to Hitachi Australia general manager – marketing and sales, Geoff Hannaford, the Scratch Snack and Relax promotion will also receive extensive point of sale material in NSW Lotteries retail outlets and newsagents.

“The partnership with NSW Lotteries gives Hitachi the opportunity to increase its brand and consumer awareness of our products through the marketing initiatives which have been executed by the NSW Lotteries. The promotion provides consumers the opportunity to win 21 Hitachi Entertainment packs over the next two months,” Hannaford told

NSW Lotteries has invested a lot of advertising money to drive this promotion and Hitachi will benefit from the exposure of our key AV products, ultimately increasing consumer and brand recognition for brand.

The advertising campaign, which runs over the next two weeks, will air on the three free to air television stations during prime time, while print advertisements will feature in The Daily Telegraph newspaper.