One for UnderCurrent’s friends in marketing departments: Jim Parissis, formerly of Hagemeyer and now at Bush Australia, tweeted this chestnut this morning:
The marketing director’s lament. pic.twitter.com/82PC53ClFf
— Jim Parissis (@JimParissis) May 4, 2014
UnderCurrent demands honesty when it asks marketers, how often have you asked that question of your creative team?