BSH CEO, Matthias Metz has announced that the global headcount of the home appliance division will reduce by around 3,500 – or 6% of the workforce – by 2027. The decision will help cut costs to maintain competitiveness and finance investments.

Commenting on the announcement, BSH Home Appliances managing director for Australia and New Zealand, Andrew Jones said it’s important to acknowledge that the industry is experiencing challenging dynamics both globally and locally, primarily due to headwinds in the economic outlook and geopolitical disruption.

“We’re satisfied with how we’ve managed our Australian and New Zealand business in 2023 and our start to 2024. Across both countries we’re well positioned to support the continued growth of our brands,” he told Appliance Retailer.

“Significantly, the last year has seen a remarkable period of product launches and important new initiatives and there’s more to come in the next 24 months. The investments we’re making across our stable of brands, our business infrastructure, retail partners and most importantly our customers, speaks to our positive outlook for growth both within BSH and the market more broadly.

“Toward that, our teams in both Australia and New Zealand are committed to working closely with our business partners to ensure our mutual success in 2024 and beyond.”