By Martin Vedris

SYDNEY, NSW: Full HD still has not yet saturated the market but the next dimension in TV is already on the way. But before 3D TV has landed on our retail shelves, the claims and counter claims of good, better and best technology have begun.

Recently on, Panasonic said that plasma is the better technology for 3D TV, but with the launch of 3D TV shaping up for the first half of 2010, Sony has explained why it believes that LCD trumps plasma as the better technology.

“LCD as a technology has the flexibility to keep growing but if you take a technology like plasma … it has certainly reached the peak of its technological adaptation, even if you view some their innovations over the past 12 months, like slimmer profiles and being more energy efficient, but these are things LCD has had for a while,” said Sony Australia senior product specialist Audio Visual, Craig Jackson.

“With LCD we’ve seen that LED backlights have given the category another facet and next year we will have 3D coming as well which will reinvigorate the industry and we think that 3D is a technology that adapts itself far better to LCD.”

Samsung introduced 3D TV in August last year on its 450 series and it chose plasma, as the technology, but Sony says that the frame rate characteristics of 3D are best suited to Sony’s Motionflow technology.

“3D utilises high frame rate technology because you have you have two cameras so you have twice a many frames in every signal that the human eye needs to process,” said Jackson. “The glasses that you will be using to watch 3D next year are active shutter glasses which match up to the signal on the TV, so the TV has to display twice as many frames worth of information and that’s something our MotionFlow TVs have been doing for a few years now.

“So 3D is something that LCD is perfectly suited to, whereas other display technologies can’t lend themselves as well to high frame rate technology.”