British audio brand, Bowers & Wilkins (B&W) and David Beckham have partnered to create an alliance of style and sound, where Beckham’s refined taste meets B&W’s pursuit of perfection.

The announcement marks the start of a long-term partnership that will explore Beckham’s relationship with music and the special role it plays in his life. As a long-term fan of the brand, and proud owner of many B&W audio products, Beckham chose to collaborate with the company because of its unrivalled reputation for audio excellence, craftmanship and class-leading premium design.

Music has always been important to Beckham – from his parent’s musical influences, through to his successful football career where it provided the soundtrack to some of his greatest performances on the pitch.

“Music has always played a huge role in my life. It can take you back to somewhere, a specific time or place. I can hear a track and know exactly where I was, exactly what I was doing,” he said.