Our friends from Bosch in North America have released a video complete with a dance-string musical accompaniment to preview its new kitchen range, which includes “over 100 new products in cooking, ventilation and refrigeration”:
The ad is for the US market, nevertheless, UnderCurrent especially appreciates Bosch’s ironic new tagline: ‘Perfektion in Every Detail’. The next ‘vorsprung durch technik’? Hmmm.
No doubt Bosch will be showcasing these new appliances at EuroCucina next week…stay tuned…