Shift in executive roles, head office move.

With the integration of the Neff and Gaggenau brands into the BSH Australian business, BSH has undertaken a significant restructure to further support the four premium brands within its portfolio.

Nick Ruffell assumes the role of general manager of category development for BSH Brands to provide a differentiated consumer approach to product development and range profile as well as a focused liaison with key retail partners. Ruffell returns to BSH having held a variety of roles with some of the leading brands in the appliance industry over the last 20 years in Australia.

BSH Jacqui Howard

Jacqui Howard (pictured above) joined BSH late 2015 to oversee all brand communication activities, implementing the structure and strategy for retail training and in-store demonstrations. Howard previously managed corporate communication for BSH’s parent company, Robert Bosch Australia.

BSH Robert Warner

Rob Warner (pictured above) worked closely with BSH on the re-integration of the Gaggenau and Neff brands back into the business in early 2016. He has now taken on the newly created roles of general manager of Gaggenau and general manager of commercial for BSH.

Philipp Walter, managing director for BSH Australia remains the head of retail sales.

To accommodate the growing team at BSH Australia, BSH will move from their Heatherton office to the Bosch Australia Regional Headquarter in Clayton, approximately 25km south-east of Melbourne, later this month.