Following the recent opening of the Signature Appliances showroom in Willoughby, Bing Lee has re-opened its Miele Partner Centre in Drummoyne, Sydney, after being closed for renovations.
“We are delighted to re-open our Miele Partner Centre in Drummoyne. The showroom is in line with Miele’s new global brand guidelines. While keeping a premium look and feel, the space has a more youthful and inviting ambiance,” Bing Lee general manager, Peter Harris said in a statement shared with Appliance Retailer.
“This showroom caters for every Miele customer; from those who need a vacuum cleaner in a rush to those undertaking a full home renovation who want to experience the full Miele range including cooking demonstrations.
“Bing Lee now has three new showrooms as part of our premium division offering great brands, beautiful designs and exceptional staff.”
Miele direct to customer sales manager for NSW and ACT, Eddy Jung said renovations for the showroom commenced late last year and it has been worth the wait with a “stunning result”.
In a statement shared with Appliance Retailer, he said: “Expansive glass windows allow natural light to illuminate the space and the display areas have an open flow, creating a warm and inviting atmosphere. Our ambition with this project was to create a relaxing home vibe for our customers – and we have certainly achieved that.
“The working kitchen environment is another key highlight, as this allows customers to come along to live cooking demonstrations at any stage of their purchase journey, whether discovering the brand for the first time and needing inspiration for their kitchen renovation or looking for expert hints and tips to maximise the functionality of their Miele appliances.
“The Drummoyne Miele Partner Centre also features a bespoke space for commercial clientele, so property developers, builders, architects, and designers can discuss their upcoming projects whilst enjoying a coffee or sparkling water.
“Both the team at Miele Australia and Bing Lee are thrilled with the new and refreshed space, and feel it is a fantastic representation of the Miele brand promise ‘Immer Besser’ (Forever Better).”