By Matthew Henry

SYDNEY: Over 150 Sydney retailers from Harvey Norman, Good Guys, Retravision, Bing Lee and a number of independent retailers attended the Sony audio roadshow in Sydney this week where the overarching theme centred on connectivity.

Sony’s 2007 audio roadshow kicked off in Perth on 16 May and moved to Sydney this week for sessions on Tuesday and Wednesday nights at Parramatta’s historic Roxy Theatre where Sony unveiled its complete audio range built around the message of connectivity.

Options such as auxiliary input, USB interface and Bluetooth connectivity represented the key developments in the new audio range across the home theatre, hi-fi, portable audio and car audio product categories.

“At Sony we strive to put the music-lover first, and are focused on delivering the best possible audio experience,” said Sony Australia marketing manager – audio, Dave Allen.

“This applies as much to the ease and comfort with which you can access your music, as it does to the pure sound quality itself. Now you can enjoy your favourite tunes no matter where you are or what you’re doing. After all, to quote Friedrich Nietzsche, ‘without music, life would be a mistake’.”

The company has also adopted iPod connectivity with a range of new products to offer iPod users integration with Sony audio products, such as portable speakers and an iPod dock for the brand’s home theatre systems called Digital Media Port which lets the user control the iPod with the home theatre remote control.

A Bluetooth DM Port has also been released allowing people with Bluetooth mobile phones to stream music to their home audio system.

Sony also unveiled its first video playing Walkman, the NW-A800 with pricing from RRP $299 for the 2GB, RRP $399 for 4GB and RRP $499 for 8GB.

The audio roadshow moves to Brisbane on 6 June, Melbourne on 13 June and Adelaide on 30 June.