Woolworths Group has welcomed Daniel Hake as managing director of Big W and Von Ingram as managing director of non-food retail businesses including the recently acquired MyDeal.

This follows the resignation of Big W managing director, Pejman Okhovat, announced in July 2022. Since then, Big W managing director for B2B and everyday needs, Claire Peters has supported the leadership team.

Newly appointed Big W managing director, Daniel Hake.

Hake joined Woolworths Group in May 2018 and was most recently commercial director of merchandising and customer value in Woolworths supermarkets. Prior to that, he was general manager of customer transformation and digital strategy for WooliesX and Woolworths Group.

Ingram joined Woolworths Group in July 2018 as chief transformation officer, leading the group’s transformation and customer first strategy and more recently having responsibility for the Metro convenience business and accelerator businesses including HealthyLife and PetCulture.