Huawei Technologies Australia has appointed DNA Connect as its national distributor.

Huawei media statement:

“Huawei has identified synergies and strengths with DNA Connect that will help us grow existing channel relationships and win new business,” said Huawei head of enterprise Daniel Lin.

With more than 20 years experience in the distribution business DNA Connect highlighted its proven success with a range of innovative channel offerings including its focus on pre-sales architect solutions, demand generation, partner technical enablement and certification and sales support.

“Disruptive trends have seen big changes in both the ICT and distribution landscape in recent times, but the old adage still applies – ‘get big, get niche, or get out’. We’re big and they’re niche – a recipe for success,” Mr Lin said.

Confirming the new partnership, DNA Connect Executive Director, Munsoor Khan said Huawei was leading the ICT charge.

“The innovation Huawei is bringing to the Australian market is truly impressive,” Mr Khan said. “We always send our technical team to evaluate the products of any potential vendor we consider partnering with and our team was impressed with what they saw at Huawei.

“Not only does Huawei have the broadest range of products from a single vendor that we’ve seen, the products themselves are technically world class.”