Australian consumers are expected to spend $5.4 billion in stores and online over the Black Friday and Cyber Monday shopping period, according to research from the Australian Retailers Association (ARA) with Roy Morgan.

ARA CEO Paul Zahra said November is now Australia’s biggest shopping month of the year, and that can be attributed to the spike in sales over Black Friday and Cyber Monday.

“For the past two years, November has beaten December as the biggest month for Australian retail sales throughout the year. Black Friday and Cyber Monday can be credited with this trend as people snap up some bargains and shop early for Christmas,” he said.

Roy Morgan CEO Michele Levine said retail sales in November can expect a significant boost after around half of Australia’s population emerged from extended lockdowns during October.

“Retail sales for the Black Friday and Cyber Monday four-day shopping period are forecast to drive a surge in retail spending in November as Australians get in early for their Christmas gifts. The end of long lockdowns in Sydney, Melbourne and Canberra will drive strong retail spending during the month to match, or even exceed, last year’s records,” she said.

Appliance Retailer has rounded up some of the Black Friday sales being offered by major retailers and brands this year.

Amazon

Amazon Australia kicked off its earliest and longest Black Friday and Cyber Monday sales event on 22 November with deals across every category available to 11.59pm AEDT on 29 November 2021.

In electronics, Amazon is offering up to 50% off RRP on select Garmin smartwatches, 40% off RRP on select Huawei devices, 40% off RRP on select Arlo security cameras, 21% off RRP on select LG monitors, and up to 34% off RRP on select Beats products.

Other deals include 15% off Apple AirPods (2nd Gen), up to 35% off RRP on select Yamaha soundbars and Hi-Fi products, and 30% off RRP on Samsung Galaxy Tab S7/S7+ in Mystic Navy, among several other deals.

In home appliances, customers can save 35% off RRP on Philips Air Fryer Essential, up to 30% off the InstantPot range, 55% off RRP on Tefal Cook4Me+ in Red, 25% off on Sunbeam and FoodSaver kitchen essentials, 5and 6% off RRP on iRobot e515000 Roomba e% robot vacuum cleaner.

There are also savings on Eufy smart home products, Philips Hue smart lighting, Russell Hobbs and George Foreman essentials, and Ecovacs Robotics products.

eBay

This Black Friday, eBay is offering up to 60% off big name brands including Apple and Nintendo, from 26 November until 30 November 2021.

Friday’s deals include Apple AirPods (3rd Gen) for $219, Nintendo Switch OLED Console + Snack World: The Dungeon Crawl Gold game for $499, and Nespresso Vertuo Next Premium Rich Brown Coffee Machine and Aeroccino 3 Milk Frorther for $207.

On Saturday, the Google Chromecast 4K with Google TV will be discounted to $79.95; on Sunday, the Kitchen Couture Digital 12-litre Air Fryer will be available for $90, and on Cyber Monday, customers can score a Steam Mop Handheld Cleaners High Pressure Steamer for $39 and JBL Tune 600BTNC Wireless On-Ear Headphones for $60.

For the first time, eBay Plus members will also receive 25% off millions of items from brands including Sony, SodaStream and LEGO, available to those who pay via Afterpay.eBay Plus members not using Afterpay will get 20% off.

eBay research reveals more than one quarter of Australians will be using Black Friday as a way to make shopping for gifts less stressful, while one in three (30%) will take the opportunity to treat themselves.

Arlo

Arlo’s Black Friday deals are now available on its direct-to-consumer website with savings across a range of home security products until 29 November 2021.

The Arlo Ultra 2 Wireless Security Camera is now available for $359 (RRP $449), the Arlo Ultra 2 Spotlight Wireless Security Cameras (includes two cameras) is on sale for $849 (RRP $1,049) and the Arlo Ultra 2 Spotlight Wireless Security Cameras (includes three cameras) is on sale for $1,169 (RRP $1,449).

The Arlo Essential Indoor Security Camera has been discounted to $139 (RRP $159), the Arlo Essential Spotlight Wireless Security Camera is now $179 (RRP $199), the Arlo Essential Spotlight Wireless Security Camera (includes two cameras) is now $339 (RRP $379), and the Arlo Essential Spotlight Wireless Security Camera (includes four cameras) is now $709 (RRP $799).

Dyson

For Black Friday, Dyson has announced various price promotions available between 19 November and 30 November 2021 with an extended gift with purchase offer on haircare products until 16 December 2021.

Customers can save $200 off the Dyson V7 cord-free vacuum cleaner, and $250 off the Dyson V10 Absolute+ cordless vacuum cleaner and Dyson Outsize Absolute Extra cordless vacuum cleaner.

With the purchase of a Dyson V12 Detect Slim Absolute Extra vacuum or Dyson Omni-glide stick vacuum, customers receive a complimentary battery valued at over $100.

With the purchase of a Dyson Supersonic hair dryer (Black/Nickel or Iron/Fuchsia) or Dyson Airwrap styler (Iron/Fuchsia or Black/Purple), customers receive a bonus Dyson designed stand valued at $99. Alternatively, with the purchase of a Dyson Corrale straightener (Black Nickel/Fuchsia or Purple/Black), customers receive a Dyson presentation case valued at $59.

Huawei

Huawei kicked off a range of promotional offers across headphones, smartwatches and laptops on 22 November with deals available until December 2021.

Customers will save $200 on Huawei FreeBuds Studio over-ear headphones (pictured above) from Huawei Experience Stores, Amazon and MobileCiti, until 7 December 2021.

The Huawei Watch GT 2 Pro will be available for $349 (RRP $499) from Huawei Experience Stores, Amazon and MobileCiti, and the Huawei Watch GT 2e for $159 (RRP $349) from Huawei Experience Stores, Amazon, JB Hi-Fi and MobileCiti until 1 December 2021.

The recently launched Huawei MateBook D14 has been discounted to $999 (RRP $1,199) until 21 December 2021, available from Huawei Experience Stores, Center Com, Microsoft and MobileCiti, and the new Huawei MatePad 11 can be purchased for $949 with a bonus Huawei Smart Magnetic Keyboard valued at $239 and Huawei M-Pencil valued at $139, until 1 December 2021 from Huawei Experience Stores, Amazon and MobileCiti.

Sennheiser

Sennheiser is delivering a range of discounts on its most popular headphones for Black Friday and Cyber Monday.

The Sennheiser HD 450BT over-ear headphones are up to 50% off RRP at $149, the Sennheiser PXC 550-II over-ear headphones are up to 25% off RRP at $299, the Sennheiser Momentum True Wireless 2 wireless earbuds are up to 40% off at $299, the Sennheiser CX True Wireless earbuds (pictured above) are up to 25% off RRP at $149.

All offers are available via the Sennheiser website, Amazon, The Good Guys, JB Hi-Fi, Harvey Norman and other leading retails between 25 November and 29 November 2021.

OPPO

OPPO is offering deals on select smartphones.

Customers can save $700 off RRP on the OPPO Find X3 Pro, now $999 at JB Hi-Fi between 26 November and 29 November 2021.

Customers can save $250 off RRP on the OPPO Find X3 Lite, now $499, at JB Hi-Fi, Officeworks, The Good Guys, Bing Lee, MobileCiti, Yes Distribution and Wireless 1 until 24 December 2021.

The OPPO A54 5G (pictured above) is now available for $299 ($100 off RRP) at JB Hi-Fi, Officeworks, The Good Guys, Bing Lee, MobileCiti, Yes Distribution, Wireless 1 and Australia Post until 24 December 2021.

Microsoft

Microsoft has announced a range of deals across its Surface range available through the Microsoft Store. Customers can enjoy free next day delivery for Sydney and Melbourne metro areas, 60-day return policy, 60-day best price promise, and buy-now-pay-later option with ZIP Money.

Microsoft has also introduced personal online shopping appointments for store associates to provide free expert product recommendations.

Customers will receive a complimentary Surface Sleeve with any Surface Go, Pro 7, Pro X, Book 3, and Laptop 4 purchase valued at up $99.95. Microsoft also has a Trade-In Program for customers to receive up to $800 cashback on eligible devices when purchasing select devices from Microsoft Store.

Black Friday deals available until 30 November 2021 include the Surface Pro 7 for $988 (RRP $1,149), the Surface Pro X for $1,223 (RRP $1,529), the Surface Book 3 for $2,479 (RRP $3,009), the Surface Go 2 for $522 (RRP $629), the Surface Laptop Go for $934 (RRP $1,099), the Surface Laptop 4 for $1,709 (RRP $1,899) and the Surface Headphones 2 and Earbuds for 20% off from $255.