Bi-Rite Home Appliances has officially launched its redesigned website.

Hosted on the Shopify Plus platform, the website promises improvements that elevate the online shopping experience for customers. 

“We wanted a better online experience for our customers, to make the journey easier for customers to find us and transact on our website,” Bi-Rite ecommerce manager, Fatima Issa said.

“The use of our website increased dramatically during Covid, and then kept increasing in the years since. We knew we needed to provide a seamless customer experience, with our website working as a 24/7 salesperson for our bricks and mortar stores.”

Some of the key improvements include streamlined navigation to easily find products, seamless checkout flows with the familiar Shopify Plus checkout, fresh look and feel to bring the website in line with Bi-Rite’s brand identity, mobile optimisation for a seamless and responsive experience across all devices and integration with Bi-Rite’s custom built POS system for fast order processing and maximum data accuracy. 

“We’ve always believed continual improvement is a critical part of any successful strategy. The transformation of our go-to-market strategy meant we needed to improve our online presence. We spent a lot of time and effort to ensure that our online presence represents everything we are: a modern retailer committed to a superior customer experience,” Bi-Rite chief operating officer, Hamza Hussein said.