To support business growth.

Following the appointment of Tristan Ansley to category manager for whitegoods and cooking in December, Bi-Rite has created the role of category manager for small appliances, floorcare and AV, which has been filled by long-standing Bi-Rite employee, Hamza Hussein (pictured below).

Hussein started with Bi-Rite in 1998 at age 17 on the shop front in Coopers Plains, QLD. He continued to develop sales skills and product knowledge which saw him take a managerial role at the store within a few years.

Commenting on the new role, Bi-Rite owner, Abdul Sacur Kayum said, “Bi-Rite recognised Hamza’s skill set and sought to utilise and develop his skills further through the head office. It was here that he developed relationships with suppliers, assisting with catalogue marketing and deal management.

“Hamza pioneered the internal warehousing and supply system which provided a platform for head office to enable store members to be competitive in categories such as IT & Communications. Hamza then went on to work with the website team to develop our first real online presence in 2010. His ongoing efforts have proven to be an important part of the growth Bi-Rite has seen.”

Kayum will drive the marketing and digital focus, with all three managers continuing to drive new and existing business. He believes the changes will streamline, and provide more focus, within major categories, which can then be driven down to members with increased reporting capabilities.

“New systems have been developed to enable managers to monitor market activity easier, and therefore make informed decisions more efficiently. This will translate into greater consistency in catalogues, online and most importantly arming members with the best information possible to make decisions on the fly,” Kayum said.

“Furthermore, there will be a greater focus on internal education of product knowledge, sales techniques and understanding customer needs. Bi-Rite aims to improve the in-store experience through merchandising, store layout and point of sale support,” he added.