Bamix has launched its new website as part of its brand relaunch, which also incorporates a 26-week cinema advertising campaign that commenced on 28 July 2022 and runs until 26 January 2023.

The cinema campaign has proved to be successful to date with a noticeable increase in website visitors and time spent on the website.

The new Bamix website offers a completely new look and feel, providing more information and easier navigation for customers.

It is easy to find items by Bamix model range and accessories, a list of Bamix approved service agents and support, stockist by location with full contact details, information about the brand, product care instructions, links to social media channels, and the Bamix video currently screening in cinemas.

DKSH Australia – distributor of Bamix – brand manager, Darren Sharvell said, “We will also increase the frequency of our eDMs to our retail network database, which is a small part of the overall plan to revitalise the Bamix brand and products. In 2023, Bamix plans to release new immersion blenders for specific retail channels, as well as other game-changing models.”

Bamix invented the immersion blender and has 65 years of global market experience. It is 100% made in Switzerland and the products are equipped with an AC motor that offers a lifetime warranty (with the exception of the commercial model).

“Each Bamix comes with some accessories, depending on the model. These accessories include items such as a multi-purpose blade, whisk blade, beater blade, mincing blade, grinder, Slicy, processor, jug and beakers.”