Bamix has kicked off a major advertising campaign on 27th July to coincide with a brand re-launch in the Australian market.
Bamix has partnered with Star Media Platinum Cinema Advertising Network to promote the brand via a 26-week cinema advertising campaign for the second half of 2022, with the aim of driving consumers into stores.
The cinema campaign will consist of 15-second bamix TVCs which will be screened before the feature film of every session every day across 420 cinema screens with an expected reach of 3.75 million viewers over the 26-week period.
There are eight different models in the bamix blender line-up, with various colours available. The blades are interchangeable and each blade fits onto a piston located at the end of the shaft with a specific function such as chopping, blending, slicing and aerating. There are also two attachments, the SliceSy and Wet/Dry Processor/Mill, as well as a range of accessories including stands, beakers and blades.
Bamix is currently distributed in Australia by leading market expansion services provider, DKSH, which serves consumer goods, healthcare, performance materials and technology brands.
“Bamix has a strong presence in the Australian homewares space, but we plan to expand distribution and release a line-up of immersion blenders specifically for the electrical retail channel later in 2022,” DKSH Australia general manager, Andrew Luttrell said.
Bamix, the inventor of the immersion blender, has always been manufactured in Switzerland since 1954, including all parts and components, and has had a presence in the Australian market for over 60 years. The blenders come with a two-year manufacturer’s warranty and lifetime warranty on the motor.
For more information, visit https://bamix.com.au/ or contact Darren Sharvell at +61 478 762 290.