Queensland fintech start-up, Gimmie is tapping into the growing demand for Buy Now Pay Later (BNPL) services by making it more easy, fair and transparent for Australians to purchase big-ticket items such as furniture, appliances and technology.

Gimmie co-founders, Scott Roworth and Nadine Tuckey saw an opportunity to reimagine how Australians buy the things they want or need now through responsible funding.

“It’s clear Australians enjoy having flexibility when it comes to managing their money and paying for purchases over time, however most existing BNPL products don’t offer the best deal for customers, especially when it comes to life’s bigger moments such as moving into a home or starting a family,” Roworth said.

On Monday, Gimmie launched a new brand campaign titled, ‘It’s How We Buy Now’, to highlight the rise of BNPL services and Gimmie’s commitment to providing a safe and responsible lending option for customers who want more flexibility when paying off higher-priced items.

Gimmie head of marketing, Brendon Harrington said, “Instead of requiring payments to be made over a few short weeks, Gimmie gives people the option to pay over one or two years, the way they get paid – weekly, fortnightly or monthly.”

Leading with a light-hearted TVC, the campaign focuses on the confidence that comes from shopping with Gimmie and the (slightly exaggerated) resulting side effects.

The campaign is a collaboration between Rumbletown agencies with Rumble driving creative, Scout handling media, Aruga leading the PR and social activity, and Romeo responsible for digital.

Commenting on the campaign, Rumble creative director, Bec McCall said, “For a relatively young sector, BNPL is already such a crowded place for a brand to carve out its own space. Gimmie’s offering is disrupting the market and it’s been great working with them to create a brand and personality that will turn heads.”

Gimmie has also launched the ‘Big Gimmie Giveaway’ offering the winner a $10,000 gift voucher to spend with Gimmie and $1,000 gift voucher for five runners up. The competition closes at 11.59pm AEST on 14 November 2021. Find out full details and enter here.