ASKO Australia has confirmed new appointments in key sales and marketing roles including the promotion of Rob Butchatsky to Sales Director.

In a statement to the trade, Butchatsky said he is very proud to be promoted to the new role after six years as National Sales Manager – Retail.

“I am so grateful in being promoted to the role of Sales Director AU/NZ effective 1 July. In accepting this new role with ASKO, I will be relocating to Melbourne in July with my young family. I am really looking forward to joining our head office team in Melbourne and making an immediate impact to the business.”

Butchatsky also outlined additional changes to the personnel structure triggered by the departure of former Sales and Marketing Director Owen Holbourn who will leave the business on 21 July.

“ASKO wishes to sincerely thank Owen for his incredible contribution to our business over the seven years in his roles as Sales and Marketing Director and we wish him nothing but the very best for the next opportunity ahead.

“As ASKO continues to forge ahead toward our goal of becoming the most premium and innovative brand in the Whitegoods and Cooking industry, I wanted to share with you some changes to our sales and marketing department of which I am confident will help us to further progress this vision.

“Over the past few weeks, we have been interviewing for the role of National Sales Manager – Retail and we are pleased to confirm that Aaron Woolley will be joining ASKO and assuming this position effective 11 July. Aaron joins us after spending 18 months with Bunnings as their national buyer of home appliances, and prior to that held multiple roles at Electrolux over a 10-year period. It is very exciting to have someone of Aaron’s experience and calibre joining our business and I am so looking forward to the impact I am sure he will have both internally and with our retail partners.

“Maree Carr is another valuable addition to our sales and marketing department and has recently joined us as our Head Demonstrator. Based in our Melbourne head office, Maree is responsible for the national demonstration program and will work with our state contracted demonstrators to deliver a premium and consistent execution that helps to achieve sales growth in our Kitchen appliances area. Maree has significantly broad experience in this area after roles with Winning Appliances and V-Zug. I am so happy to have Maree on board with us.

“To assist in strengthening our marketing department, we have created a newly formed role in the business of Marketing Manager. Madeleine Li has been appointed in this role and will commence with ASKO July 10th, 2023. Maddy joins us after departing her role at Amorepacific as Marketing Manager in the cosmetics industry. Maddy has experience in marketing strategy and execution and will play a role that requires both internal planning and working with our retail partners on delivering shared marketing outcomes that ultimately help deliver sales growth and improve brand identification for ASKO.

“We are currently searching for a National Trainer to join our business. I believe this to be a critical role for our sales department in ensuring we are delivering a consistent message across all our appliance categories. This role will work closely with our product teams locally and globally, our internal sales teams and will also assist with retailer training activity.

“These new roles are exciting for ASKO’s future and I believe will have a direct and positive impact on our relationship, strategy implementation and results with your businesses,” he concluded.