Arlo has announced its AI-powered subscription service has surpassed three million paid accounts less than five years after launch.

“Arlo launched the first consumer AI subscription in June 2018, revolutionising the security market and foretelling the incredible value the technology can create for users across many industries. Since then, we have continued to invest in our AI and SaaS platform which is at the core of Arlo’s incredible user experience and low churn rates,” Arlo CEO, Matthew McRae said.

“The three million subscriber milestone, which came earlier than expectations, is a testament to the true user benefits of our plans and the overall power of our service business. Arlo’s innovation will continue as we roll out numerous exciting new features and AI capabilities over the course of this year that will drive further subscriptions and continue our position as the true leader in the market.” 

Arlo Secure subscription plans start at $4.99 per month to support home security devices with up to 4K video recordings. Users can view 30 days of recordings securely stored on Arlo’s SmartCloud platform and respond to rich notifications or view an animated preview of a video on their smartphone or other smart device. 

Advanced object detection, backed by visual artificial intelligence, allows for better recognition of people, packages, vehicles, and animals to add context to notifications and reduce unwanted alerts. 

Users can reduce unwanted notifications by highlighting specific areas on their property where they want motion to be detected, eliminating notifications from irrelevant movement.

Subscribers also receive priority technical support through the in-app Help Centre with omnichannel access to phone, chat, community, or self-help articles.