Arlo has launched a direct-to-consumer online store in Australia to showcase its extensive award-winning home security camera range with a click to purchase option.

The click to purchase feature is a first for Australian customers, enabling them to purchase Arlo products and accessories directly.

The new online store allows customers to compare cameras to find the product that best suits their needs and helps protect their homes and loved ones.

“With consumers increasingly choosing to shop online, we are seeking to give Australian consumers options to where they can shop for our award-winning security products and services,” Arlo vice president and managing director for Asia Pacific, Brad Little said.

“We hope to continue to build on our brands success both through the launch of our online store and our continued commitment to our existing trade partners.”